Peter Baldwin

Peter BaldwinPeter BaldwinPeter Baldwin

Peter Baldwin

Peter BaldwinPeter BaldwinPeter Baldwin
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  • About
  • CFO Advisory Services
  • Executive Education
  • Knowledge Center
  • Contact

CFO Advisory Services

Designing and leading finance organizations built for better decisions and stronger performance.

I help business owners and CEOs design, build, and lead finance and accounting functions that fit the organization they are becoming—not simply the organization they are today. Depending on the need, that may include fractional CFO leadership, internal staff, outsourced specialists, ERP and financial systems, automation, and AI. 

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When Organizations Call Me

  • Growth has outpaced financial systems.
  • The finance department has grown organically and needs to be redesigned.
  • Leadership is unsure which finance roles should be hired internally, outsourced, automated, or fractional. 
  • Cash flow is becoming unpredictable. 
  • Financial reporting isn't supporting executive decisions. 
  • Ownership needs stronger forecasting and planning. 
  • The company needs CFO-level leadership without a full-time CFO. 
  • Banks, investors, or boards require more sophisticated financial communication. 
  • An ERP implementation or financial systems improvement is needed.

The right finance organization creates better information, better decisions, and better business per

BUILDING THE RIGHT FINANCE ORGANIZATION

The Your Ten Percent Approach

Your Ten Percent helps organizations build finance functions around what they actually need—not around a predetermined staffing model.


Under my direction, we assess the organization's requirements and design the appropriate combination of internal employees, fractional professionals, outsourced specialists, business systems, automation, and AI.


The objective isn't to sell a particular role or technology. It's to build a finance organization capable of providing the information, discipline, and leadership the business needs to perform.

DESIGN

DESIGN

DESIGN

 

Define the roles, processes, information, systems, controls, and capabilities the organization needs. 

BUILD

DESIGN

DESIGN

Assemble the right combination of internal talent, outsourced specialists, ERP systems, automation, and AI. 

LEAD

DESIGN

LEAD

Establish accountability, financial discipline, decision support, and executive direction so the finance function performs as one team. 

How I Can Help

Finance Function Design & Leadership

Finance Function Design & Leadership

Finance Function Design & Leadership

   Design, build, or reconfigure the finance organization using the right combination of people, processes, technology, outsourcing, automation, and executive leadership. 

Business Systems & Automation

Finance Function Design & Leadership

Finance Function Design & Leadership

 Business process redesign, ERP implementation, workflow automation, and practical AI applications that improve information, productivity, and decision-making. 

Strategic Financial Planning

Finance Function Design & Leadership

Strategic Financial Planning

  Budgets, forecasts, scenario planning, and financial modeling. 

Cash Flow & Profitability

Banking & Ownership Support

Strategic Financial Planning

  Improve liquidity, profitability, working capital, and long-term financial strength. 

Performance Reporting

Banking & Ownership Support

Banking & Ownership Support

  Executive dashboards, KPIs, board reporting, and decision-support information. 

Banking & Ownership Support

Banking & Ownership Support

Banking & Ownership Support

  Financial communication, lender relationships, ownership reporting, and strategic guidance. 

My Approach

Stabilize

Stabilize

Stabilize

 Restore financial visibility, strengthen cash flow, and establish reliable reporting. 

Structure

Stabilize

Stabilize

 Build the right finance organization, processes, systems, talent model, forecasting, and executive disciplines. 

Transform

Stabilize

Transform

  Redesign processes and apply technology, automation, and AI to improve decisions, productivity, and long-term organizational performance. 

Experience That Goes Beyond the Numbers

Finance Leadership with an Enterprise Perspective

My career began in enterprise systems and business-process consulting before moving into executive financial leadership. That combination allows me to view the finance function not as an isolated department, but as part of a larger operating system connecting people, processes, information, technology, strategy, and execution.


That perspective is particularly valuable when a finance organization needs to be built, reconfigured, automated, or prepared for its next stage of growth.


That experience enables me to connect:


  • Financial leadership and strategy 
  • People and organizational design 
  • Business processes and information 
  • ERP and enterprise systems 
  • Automation and artificial intelligence 
  • Governance, accountability, and execution


The objective is not merely to improve the finance department.


The objective is to strengthen the organization itself.

About Your Ten Percent

Your Ten Percent is an executive financial advisory firm focused on building stronger finance organizations.

 

Founded by Peter Baldwin, the firm combines executive financial leadership with finance-function design, business-process improvement, technology, automation, and a flexible network of financial professionals and specialized resources.


Rather than forcing organizations into a traditional staffing model, Your Ten Percent helps determine what capabilities are needed and builds the appropriate solution around the business.


We are not a CPA firm and refer compliance needs to our trusted network

What Clients Say

Forecasting & Executive Decision-Making

Forecasting & Executive Decision-Making

Forecasting & Executive Decision-Making

  "Instead of just keeping score through the rear-view mirror, we are now looking down the road ahead with forecasts, metrics, strategies and processes... and profits have soared."
President, Lumber Retailer & Architectural Millworks Manufacturer 

Strategic Financial Leadership

Forecasting & Executive Decision-Making

Forecasting & Executive Decision-Making

  "By understanding our financial statements and improving our financial modeling, we have minimized our financial risks, improved our strategy, and received quick answers to critical business questions."
President, Industrial Distribution Company  

Building a Financial Culture

Building a Financial Culture

Building a Financial Culture

  "Peter Baldwin helped us build a financial culture that includes education, collaboration and the importance of tasking team members to be fiscally responsible with corporate resources."
Co-Owner / CEO, Distribution Company  

Executive Insight

Building a Financial Culture

Building a Financial Culture

  "Peter has precisely targeted the core financial needs of small-to-medium-sized businesses... and how to practically use it to drive results."
CEO, Data Analytics Company 

Discuss Your finance Organization

© 2026 Peter Baldwin. All Rights Reserved. 

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