
I help business owners and CEOs design, build, and lead finance and accounting functions that fit the organization they are becoming—not simply the organization they are today. Depending on the need, that may include fractional CFO leadership, internal staff, outsourced specialists, ERP and financial systems, automation, and AI.
Your Ten Percent helps organizations build finance functions around what they actually need—not around a predetermined staffing model.
Under my direction, we assess the organization's requirements and design the appropriate combination of internal employees, fractional professionals, outsourced specialists, business systems, automation, and AI.
The objective isn't to sell a particular role or technology. It's to build a finance organization capable of providing the information, discipline, and leadership the business needs to perform.

Define the roles, processes, information, systems, controls, and capabilities the organization needs.
Assemble the right combination of internal talent, outsourced specialists, ERP systems, automation, and AI.
Establish accountability, financial discipline, decision support, and executive direction so the finance function performs as one team.
Design, build, or reconfigure the finance organization using the right combination of people, processes, technology, outsourcing, automation, and executive leadership.
Business process redesign, ERP implementation, workflow automation, and practical AI applications that improve information, productivity, and decision-making.
Budgets, forecasts, scenario planning, and financial modeling.
Improve liquidity, profitability, working capital, and long-term financial strength.
Executive dashboards, KPIs, board reporting, and decision-support information.
Financial communication, lender relationships, ownership reporting, and strategic guidance.

Restore financial visibility, strengthen cash flow, and establish reliable reporting.

Build the right finance organization, processes, systems, talent model, forecasting, and executive disciplines.

Redesign processes and apply technology, automation, and AI to improve decisions, productivity, and long-term organizational performance.

My career began in enterprise systems and business-process consulting before moving into executive financial leadership. That combination allows me to view the finance function not as an isolated department, but as part of a larger operating system connecting people, processes, information, technology, strategy, and execution.
That perspective is particularly valuable when a finance organization needs to be built, reconfigured, automated, or prepared for its next stage of growth.
That experience enables me to connect:
The objective is not merely to improve the finance department.
The objective is to strengthen the organization itself.

Founded by Peter Baldwin, the firm combines executive financial leadership with finance-function design, business-process improvement, technology, automation, and a flexible network of financial professionals and specialized resources.
Rather than forcing organizations into a traditional staffing model, Your Ten Percent helps determine what capabilities are needed and builds the appropriate solution around the business.
We are not a CPA firm and refer compliance needs to our trusted network
"Instead of just keeping score through the rear-view mirror, we are now looking down the road ahead with forecasts, metrics, strategies and processes... and profits have soared."
President, Lumber Retailer & Architectural Millworks Manufacturer
"By understanding our financial statements and improving our financial modeling, we have minimized our financial risks, improved our strategy, and received quick answers to critical business questions."
President, Industrial Distribution Company
"Peter Baldwin helped us build a financial culture that includes education, collaboration and the importance of tasking team members to be fiscally responsible with corporate resources."
Co-Owner / CEO, Distribution Company
"Peter has precisely targeted the core financial needs of small-to-medium-sized businesses... and how to practically use it to drive results."
CEO, Data Analytics Company
© 2026 Peter Baldwin. All Rights Reserved.
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